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Our environmental promise as a new SIA Retail Group Member

We’re proud to be accepted as a member of the Stove Industry Alliance (SIA), working together for a better future for our customers, and the planet.

The SIA works to inform the public and the government about the carbon saving benefits of wood-burning stoves.

Since forming in 2008, the SIA has successfully shown the Department for Environment, Food and Rural Affairs (DEFRA) that, compared to open fires and stoves older than 10-years, Ecodesign Ready wood-burning stoves can reduce the particulate emissions – PM2.5’s. Reports have since started to more accurately reflect that biomass burning, including domestic wood-burning, accounts for only 16% of all PM2.5’s.


sia ecodesign readyWhat is an Ecodesign Ready stove?

Ecodesign is the European Union’s programme for lowering emissions across Europe.

In order for a stove to be Ecodesign Ready, it must meet a number of standards that show it has been designed and built to ensure optimum efficiency with minimal particulate emissions.

Only then can it be considered Ecodesign Ready and display this seal of approval.


Ecodesign key benefits and statistics

Ecodesign Ready stoves have been shown to produce 90% fewer emissions (PM2.5’s) than an open fire, and 84% fewer than a stove of ten years ago.

sia pm2.5s emissions comparison

And these modern stoves burn more efficiently, with Ecodesign Ready stoves having an average efficiency of over 80%, compared to a stove produced ten years ago with an average efficiency of 65%, or open fires at 30%.

efficiency improvement of ecodesign ready stoves


A modern stove burning more efficiently requires significantly fewer logs too, illustrated in this diagram with the number of logs required to produce 5kWh heat over five hours.

log burning efficiency of open fires and wood burning stoves

So not only can you help make a positive impact on the environment by choosing an Ecodesign Ready stove, you can hear your home more efficiently and save yourself a lot of money.


Our environmental promise

We have always cared for the environment and worked hard to keep our carbon footprint as low as possible. Did you know we have an electric forklift for all our heavy lifting, and we have 48 solar panels across the southside of our Dundee Showroom roof? These solar panels generate more than enough energy to power our whole electric fire and stove range. And the rest is fed back to the grid.

To continue our commitment to reduce our environmental impact and protect our planet, we are removing all stoves that are not Ecodesign Ready from our catalogue. So, you can rest assured you will only find the most efficient and environmentally friendly wood-burning stoves in our showroom for your home!


Some articles from SIA that are worth a read!


Looking to go Ecodesign?

If you have any questions about Ecodesign Ready wood-burning stoves or are looking for gas or electric alternatives, get in touch and we’ll be happy to help